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Our Story

We are a Family-Owned Company Dedicated to Handcrafted Exquisite Organic Beer.

Family Dream

Once upon a time, and again and again, Rob, Kathleen, Lars, Brianna, and Dustin gathered around the old kitchen table and dreamed of starting a business that would allow them to work together as a family.

Rooted in Santa Cruz

The business would be guided by the qualities of wisdom, wit, and kindness, rooted in the community that had nurtured them all their lives, and dedicated to producing goodness.

Eureka!

After a world-wide search, they found their brewmaster, Michael, who shared their quest for excellence and elegance and also had deep roots in Santa Cruz.

It All Begins

They each brought their own gifts to the table, and Discretion Brewing was born.

Why Beer?

For millenia, that most ancient and jolly of beverages has been drawing people together, encouraging them to share their stories and to find comfort and refreshment in each other. That's why we brew and what we hope our beer does for you.

Aiming For Exquisite

When science and art are skillfully wedded, delicious consistency, clean balance, and exciting flavors and aromas result.

Always Delicious

We respect tradition but are not constrained by it. Irrespective of style, all Discretion beers have a recognizable, essential quality that draws people to them.

Goodness In A Glass

Elegant. Organic. Solar-powered. Brewed with love.

Thanks, Organic Farmers!

Only organic ingredients are used at Discretion, a choice that's good for the earth and its people as well as the beer.

A Bright Future

We are the first Santa Cruz brewery to invest in solar power, harnessing the power of the sun to brew our beer.

Singing In The Rain

Water is precious, and we treat it that way. We are constantly seeking ways to lessen water usage.

Happy Pigs

We divert 100% of our spent grain to local farms where very lucky pigs feast on the goodness left over after a brew day, sparing the landfill over 225,000 pound of grain a year. Grandsons like to nibble on it, too!

Kindness Matters

We invest in our employees, offering full coverage health insurance and a matching contribution 401K program for all full-time employees.

Meet Me At The Taproom

It's here that we get to know each other, creating and recreating our community and enjoying the beers!

We Love Mondays

Every Monday is Love Monday in our taproom. We feature a different local non-profit each week, giving them 20% of beer proceeds for the entire day, along with the opportunity to educate our community about the good work they do, so we can all celebrate it together.

Making New Friends

Local festivals and fundraisers featuring Discretion encourage fun and connection.

Out In The Big Wide World

Wherever Discretion beer is found, people are being drawn into the circle of community, gathering around their own tables, dreaming their own dreams.

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We’d love to share our beer with you, but first we have to ask...

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